At the core of a digital marketing campaign is the need to drive traffic to your website and in turn win new clients or clinch that sale. But to help with brand awareness and to build a trusted brand, growing the number of Google Reviews you have is one of the most cost-effective ways to help achieve this.
In our previous blog, we spoke about one of the first things you need to do when you create your website is to help search engines find you. So, setting up a Google My Business page – which is free – is a great way to get more information and brand awareness out there about yourself. It’s also another way of letting Google know you exist. And, as part of this page you can welcome reviews from clients and customers.
Let’s take a step back for a moment. Think about how you approach buying goods for yourself or perhaps booking a holiday. How often do you look at comments from people who have stayed in the hotel you are looking to book? It’s amazing how this can influence your booking isn’t it?
Therefore, in much the same way, encouraging people to leave reviews on your Google My Business page should become part of your conversation with clients. These reviews can help build awareness of your brand as a trusted leader in your sector.
So, if you have received feedback from a happy customer ask if they can complete a Google review. You can also share your reviews via your social media channels to ensure people know about the good service that customers have experienced.
Book a Practice Growth Session
You can explore setting up your own Google My Business page yourself for free. If you have any questions or would like to delve a little deeper into ways to grow your business then why not book a Practice Growth Session with us? We tailor these sessions for businesses keen to grow and ready to invest in a digital marketing campaign to achieve their goals. A digital marketing agency based in Croydon, we will arm you with the fundamental details for you to be able to implement a campaign to help you grow. You can book a session with us for £95.
Get in touch for more information.