What do you want to achieve from your video, is it informational, brand awareness or a specific call to action.

Creating the script includes reviewing what resources you already have, what story you want to tell, how commentary will be presented, what type of scene transitions and any infographics required.

Depending on requirements, we can film on location or create through our Adobe suite. We’ll set up key and backfill lighting, compose shots, record commentary, and add sound/music. Scenes can be filmed on gimbals, tripods, sliders or handheld to suit the script. This and lots more is required for the filming.

Once filming is complete it’s now a matter of putting all the footage together. Editing scenes, enhancing audio and removing background noise, creating transitions, enhancing brightness and colour grading, adjusting speed and adding special effects. Also, do you want captions embedded on closed?

Then a couple of rounds of amends and you are ready to go live.

Finally going live. There are different considerations to be accounted for. Will this be embedded on the website or be used on Instagram, Facebook or YouTube? All these need different settings and sizes. 

Do you want any interactivity in the video, such as a form fill are a call to action button on top of the video?